Telemarketing: FAQ

• Telemarketing

• The human factor in telephone marketing

• What kind of calls do we transmit?

• What kind of calls do we receive?

• Sales via telephone

• Advantags of telemarketing

Telemarketing

Telemarketing, a component of the marketing mix within the overall marketing strategy, is the planned and systematic use of the telephone as a channel of communication with the target group.

Back to top ↑

The human factor in telephone marketing

Telephone calls with a sales target can last between one and two minutes, so the human factor, the teleoperdor, is fundamental to achieve sales of a product or service.

Back to top ↑

What kind of calls do we transmit?

Transmitted calls: direct sales of products or services; appointments for your sales force, recovery of inactive customers, request of donations for charitable, social, or political causes, update and extension of your database, conducting surveys, follow-ups after sales etc.

What kind of calls do we receive?

The calls we receive are the results of a direct marketing campaign (postal mailing, faxing, email marketing, sms marketing etc.); of online advertising (web banners, microsites etc.) and off-line advertising (radio, newspapers, TV etc.) of catalog sale; of customers (follow-up customer service) and so forth.

Sales via telephone

In sales via telephone we obtain orders directly through the phone, without the need for a face-to-face contact with the client in a meeting. This form of sale is suitable for any product or service, but especially products like financial services and insurances.

Telemarketing strategy should aim at avoiding personal contacts subsequent to the call, since it's imperative to close a sale by the time of ringing off. Being aggressive with the necesary education and sympathy, we must concretize an argument before hanging up.

Advantages of telemarketing

Costs per sale are smaller compared to other marketing strategies aimed at direct selling; economy in time, convenience and accessibility of all businesses with this method of direct sales.

Work with us