Telemarketing: Articles

• Kotler's 10 principles of new marketing

• How to conduct an effective telemarketing action

Kotler's 10 principles of new marketing

The first principle is to be aware of the power of the consumer. The second principle is to tailor offerings pointing directly to our target-market. The third is designing marketing strategies based on the proposal. The fourth is to focusing on how to supply. The fifth is to approach the client to create more value for both parties. The sixth principle is to use new ways to contact the customer. The seventh is to develop metrics and analyze ROI in marketing. The eighth is to develop high-tech marketing. The ninth is focus on creating long-term assets. The tenth principle is to view at marketing as a whole unit.

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How to conduct an effective telemarketing action

To carry out an effective telephone marketing campaing is necessary to devote some time to its planning, which is way we offer you make at least these five simple steps:

1. First select the target audience you want to address. Segment the most appropriate individuals or businesses to sell your product or service out of a database. If you target companies, select the proper person to contact (e. g. the manager of the purchasing department)

2. Select the database you want to use and try to keep is as up to date as possible.

3. Prepare carefully the arguments for contacting your target-group. The documents states how to present ourselves and what the teleoperador is going to say depending on the interlocutor's responses.

4. Formation of operators since the campaign's success or failure depends on them. They have to be very familiar with the arguments, the objectives of the action and be able to counter excuses or objections.

5. Calling: after validating the arguments through some test calls, carry out the calls in an aggressive but educated and sympatic manner.

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