Search Engine Optimization: Glossary of terms

• SEO - Search Engine Optimization

• Meta elements

• Pagerank

• Spamdexing

• content spam

• Webcrawler

• Keywords

• Natural search results

SEO - Search Engine Optimization

SEO, natural or organic Search Engine Optimization, is to make a web page more relevant for certain keyterms in the search results of Google and other search engines. The SEO is one of the elements of the marketing mix, and increases traffic to your website to attract potential customers.

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Meta elements

Meta elements are tags, which are incorporated in the header of the code of a web page, and that help search engines to identify the name, description, keywords etc. of a website.

The most common meta elements are: meta description, meta keywords, meta goal, meta robots and so on.

Pagerank

Pagerank, a trademark of Google Inc., is a numeric value that represents the importance of a website classified by Google The positions range from 0 to 10, which is the best.

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Spamdexing

Method with which certain elements are manipulated on a website with the goal of positioning the site among the most important positions of the search results.

Search engines periodically review their databases to detect these practices and penalize those websites that involved in them.

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content spam

Conten spam is manipulating the text content of a web page for a better position in the search results of Google, Yahoo or other search engines. Spam content typically masquerades as hidden text on the website.

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Webcrawler

Webcrawlers, also known als web spiders or web robots, are programs that automatically crawl and search the web to help search engines to include all web pages in their databases. They create a copy of the site and save it in the database to provide a quick system to make you find what you are looking for.

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Keywords

Keywords are the words that users introduce in a search engine when they are looking for something specific.

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Natural search results

It is the list of results displayed in a search engine that show up without the need for payment on the part of the displayed sites. In Google is the list of search results displayed on the left, unlike the results of the sponsored links that are shown on the right.

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