Online or interactive advertising uses technological media like the Internet, short text messages to mobile phones, mobile marketing etc. It consists of introducing such media as a means of marketing to publish our ads. In espceially in online marketing some special advertising formats such as banner, pop up, skyscraper etc. are integrated. Just as approaching offline advertising, in online advertising you begin with making a selection of the media in which you want to be present.
Interactive marketing or advertising helps to generate adequate traffic on our website at very competitive costs.
Ease of implementation and exhaustive control over Internet marketing campaigns by establishing precise metrics that allow us to accurately measure the results and ROI.
Existence of different payment models in interactive marketing; some of them are directly linked to the target achievements of sales or traffic on our website (CFP, PPL, PPS).
Advertising in portals and Internet increases the visibility of our website among our target group.