SMS Marketing: FAQs

1. What is SMS Marketing?

2. What does advertising by SMS or SMS marketing?

3. What product or service can we commercialize by SMS?

4. Can we combine SMS marketing with our direct marketing strategy?

5. Is advertising by SMS messages legal?

6. Is it profitable to advertise by SMS?

7. Are there opt-in SMS databases of individuals, professionals and businesses?

8. Receiving SMS messages, Pull SMS or how to receive responses generated by our campaigns

1. What is SMS Marketing?

SMS marketing, SMS or mobile marketing involves sending commercial bulk SMS, or to put it another way, sending advertising by using short text messages sent to cellular phones as a means to reach our target group. Mobile marketing permits you to send a short message to hundreds or thousands of recipients -individuals or professionals- in a few minutes or hours, depending on the volume of messages you want to send.

Back to top ↑

2. What does advertising by SMS or SMS marketing?

SMS marketing or SMS marketing permission is usually used to directly, quickly and individually promote or market our products or services to individuals or professionals. Through advertising by SMS we can reach a large number of contacts in particular areas, all across Spain and in a personalized way. Each of the recipients receives a message through transmission of SMS as if it was sent exclusively to him.

3. What product or service can we commercialize by SMS?

Usually sending SMS messages or advertising information is used to promote products or services to:

A. Professionals in one sector: by SMS we can directly, immediately and simultaneously contact professionals of a sector interested in specific information. For example, if we want to communicate certain financial information to professionals, we can simultaneously send the information to hundreds or thousands to mobiles of professionals who might be interested in the information through massive SMS .

D. Individuals: SMS marketing is an ideal channel to directly and quickly get through to people across Spain or in a particular area, and with some specific interests. For example, if we want to inform a younger audience about a particular event that will take place soon, we can launch an SMS to all individuals aged e. g. between 16 and 25 years old and living in the same area where the event takes place, inviting them to attend.

4. Can we combine SMS marketing with our direct marketing strategy?

Sending advertising by SMS is usually a very good and normal complement of a direct marketing campaign. For example, a multichannel direct marketing strategy it is usual to combine various channels such as: fax, email, SMS, telemarketing and postal mailing.

5. Is advertising by SMS messages legal?

Currently the legislation distinguishes between the various channels of direct marketing (email marketing, mailing postcard, fax marketing etc.) and establishes a further law that treats channels differently. In regard to SMS mailing we can send advertising by SMS to firms with which we have a common business relationship or a contractual relationship. We can also send commercial information by text message to those people that have previously authorized us to send advertising SMS or other electronic means, such as email, which usually is called "Permission Marketing."

6. Is it profitable advertise by SMS?

In some industrial sectors (financial, media etc.) sending advertising or information communicated by SMS proves to be one of the channels of direct marketing that brings about best results.

7. Are there opt-in SMS databases of individuals, professionals and businesses?

In addition to our own database we can also use external databases of individuals, which may be used as a complement to our own database to conduct our SMS marketing campaign. External databases, although they usually are not as up to date as ours, have a very large number of records of a cell phones (about 2 or 3 million records SMS throughout Spain). And to refine the search, individuals, professionals or companies can be segmenteted further under different criteria such as: geographical area (province or zip code), industrial sector, age, sex, socioeconomic status, area of interest etc.

8. Receiving SMS messages, SMS Pull or how to receive responses generated by our campaigns

To receive all the answers to our campaign, we can use a system of reception for Pull SMS, by which we not only automatically receive data of people interested in our products or services and their responses, but it is also a method to finance our campaigns. Depending on the cost per message, a certain return is generated, so if we get a high volume of response messages, we can obtain good revenues by this channel.

Work with us