SMS Marketing: News and articles

• SMS Marketing and the effectiveness of marketing activities

SMS Marketing and the effectiveness of marketing activities

Recent research on marketing campaigns and actions by SMS (Short Text Message ) demonstrate the tangible benefits for brands that arise when using the mobile and more specifically a SMS when it comes to directing communication campaigns and marketing activities to your consumers.

The mobile marketing campaigns, or marketing actions by SMS, get much higher response ratios by consumers than if the same SMS mailing campaign will be conducted by another channel of direct marketing such as the postcard mailing.

Besides SMS marketing campaigns work very well as viral marketing as almost three quarters of respondents to such campaigns are predisposed to recommend their friends and acquaintances to receive SMS messages.

Nearly half of those who receive SMS messages perceive SMS campaigns as a positive impact on brand advertising, while not even 10% find it negative for the brand. In addition, more than 40% of recipients want to respond the call by visiting the advertiser's web site, or they want answer the message with another message etc.; this works especially in marketing actions with multiple and interactive SMS messages.

Unlike the case with other means, marketing actions that are performed using the SMS text messages channel receive a high percentage of their answer immediately, and all responses within fifteen days after accomplishment of the campaign.

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