Fax Marketing : Articles and News

• Legal issues and best practices of fax mailing

Legal issues and best practices of fax mailing

If your company is thinking of campaigns faxing, several questions must answered:

- Which database are we going to use? The answer is simple if you have gathered information about your customers, potential customers or suppliers of your own company. In addition, prior to conducting any activity of direct marketing, either faxing, e-mail marketing, SMS marketing, telemarketing or postal mailing you must consider if your database complies the current regulations for protecting personal data. Basically you need the prior permission of the user to perform commercial communications by fax. However, due to the diversity and difficulty of influencing factors, like the sensitivity of the topic (the sanctions in this field can be of considerable sums), it is recommendable to approach a company specialized in the subject with expertise in the field of data protection. If instead you prefer to investigate on your own, you can visit the website of the Spanish Agency for Data Protection, an institution whose task is to ensure compliance with data protection legislation and to monitor its implementation, particularly with regard to the rights of information, access, modification, opposition and cancellation data.

As far as good practice fax mailing is concerned, and as with any type of commercial communication sent by means of direct marketing, such as SMS marketing, telemarketing, e-mail marketing etc., we must be honest and exact about the characteristics of the products and services offered.

- Which company is going to help us to spread mass fax messages? If we want to send a large number of announcements by fax, fax machines ar not proper for this function, although many of them have memory to store dozens or even hundreds of numbers. As soon as the number of faxes exceeds one hundred you undoubtedly ought to accept a service for massive fax or fax broadcast. Go to a company that offers competitive prices, but also has experience in this service and in the field of data protection and moreover in which you confide.

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